Posted: December 8th, 2009 | Author: Ivan Rečević | Filed under: root | Tags: internet, statistics, web | No Comments »
http://www.flickr.com/photos/verbeeldingskr8/
Ever heard of Pareto principle? Basically, it seems that 20% of anything produces 80%.
Think of clients? 20% of clients produce 80% of income. That’s it. More info on Wikipedia.
Looking at latest Internet statistics you can notice just that. Top 20 countries have almost 80% of total Internet users worldwide (76.4%).
Somehow, Serbia reached 3.3M Internet users somehow. We do not comprehend this value and would like to see the source, but we like it.
Posted: December 3rd, 2009 | Author: admin | Filed under: HUGEmedia | Tags: ads, agency, contextual, price, result, ROI, solutions, web, web 2.0 | No Comments »
Our clients are either first comers to online advertising or help-hungry Internet business entrepreneurs.
First comers are inducted slowly with much patience.
On the other hand, old Internet business are in our hand so shortly, that we have to make quick wins in order to mastery.
How does it look like, you will see on the following picture.
Wining client
Described 2.2.2009 is the key date when things change. Price per click is lowered to reasonable and effective level. Budget is not high anymore, but the money is used elsewhere.
Posted: November 23rd, 2009 | Author: admin | Filed under: root | Tags: result, web | No Comments »
TUAW www.tuaw.com
This just landed from AdMob.
iPhone and Android now total 75% of U.S. smartphone web traffic!
What this means?
For real surfing and user experience you need proper device.
Source: TUAW
Posted: November 16th, 2009 | Author: Ivan Rečević | Filed under: root | Tags: ads, agency, banner, contextual, creative, fresh, guide, media, rich media, web, web 2.0, web solutions | No Comments »
We had today small presentation regarding mobile Internet and advertising within workshop during Web Fest ‘09.
Here it is.
Posted: September 21st, 2009 | Author: Ivan Rečević | Filed under: HUGEmedia, root | Tags: ads, agency, media, rich media, solutions, web, web 2.0, web solutions | No Comments »
Things jus t got a bit complex…
By Michael Lebowitz (http://lebowitz.net/advertising-in-2009-via-plnnrz) – Big Spaceship
Posted: September 8th, 2009 | Author: Ivan Rečević | Filed under: Agena, HUGEmedia, root | Tags: guide, media, result, rich media, web, web 2.0 | No Comments »
Please find attached report about Internet penetration and behavior in Serbia. We will try to make this post key point for this kind of data.
created by: huge media tim and agena
Posted: June 10th, 2009 | Author: Ivan Rečević | Filed under: Agena, root | Tags: creative, guide, solutions, web, web 2.0, web solutions | No Comments »
Some random big car in front of office
In the last days in the neighborhood where our office is situated, we notice some really big, really expensive cars.
For these guys, you can really say, size does matter.
We remembered one potential client, from the hood, with really, really BIG idea.
BIG idea
The idea was so huge, that involved serious transcoding – lasting months, storage space – that can be handled only by CDN, and bandwidth comparable to Amazon or Google pipeline.
Anyway, the idea was BIG (notice was), and can produce significant money if implemented properly with carefully calculated steps with serious Project Manager and hard core coders.
Calculation
The value of operational cost for first 6 months, just running the business was approximately as the value of the car he was driving.
This drove potential client away from us.
Wake up call
Now, I can just perceive the moment when wake up call came and potential client realized that start-up costs are expensive as his own car. Quality is expensive, which is true. Size is expensive too.
So, with the balance of size and quality you can start slowly and carefully build up your business, offline or online, using really smart people.
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