Pure magic

Our clients are either first comers to online advertising or help-hungry Internet business entrepreneurs.

First comers are inducted slowly with much patience.

On the other hand, old Internet business are in our hand so shortly, that we have to make quick wins in order to mastery.

How does it look like, you will see on the following picture.

Wining client

Described 2.2.2009 is the key date when things change. Price per click is lowered to reasonable and effective level. Budget is not high anymore, but the money is used elsewhere.

Tired of obsolete stats about Facebook?

Simple and clean view of Facebook stats

If you are tired as we are about old stories of Facebook population and distribution we dug up site http://www.checkfacebook.com/ .

It just does the thing you need. Simply & efficient.

Mobile Internet – workshop on Web Fest ‘09

We had today small presentation regarding mobile Internet and advertising within workshop during Web Fest ‘09.

Here it is.

advertizing in 2009

Things jus t got a bit complex…

By Michael Lebowitz (http://lebowitz.net/advertising-in-2009-via-plnnrz) – Big Spaceship

Internet statistics – high overview

Please find attached report about Internet penetration and behavior in Serbia. We will try to make this post key point for this kind of data.

created by: huge media tim and agena

What to say to young people who wants to become journalists?

Being special

Creative media services. It’s all about mixing the right blends to reach success.

Play hard / work hard.

Marketing guru’s name our type of agencies

Integrated media communication is “a planning process designed to assure that all brandcontacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”source wiki

Size vs. Quality – and Yes, it does matter

Some random big car in front of office

In the last days in the neighborhood where our office is situated, we notice some really big, really expensive cars.

For these guys, you can really say, size does matter.

We remembered one potential client, from the hood, with really, really BIG idea.

BIG idea

The idea was so huge, that involved serious transcoding – lasting months, storage space – that can be handled only by CDN, and bandwidth comparable to Amazon or Google pipeline.

Anyway, the idea was BIG (notice was), and can produce significant money if implemented properly with carefully calculated steps with serious Project Manager and hard core coders.

Calculation

The value of operational cost for first 6 months, just running the business was approximately as the value of the car he was driving.

This drove potential client away from us.

Wake up call

Now, I can just perceive the moment when wake up call came and potential client realized that start-up costs are expensive as his own car. Quality is expensive, which is true. Size is expensive too.

So, with the balance of size and quality you can start slowly and carefully build up your business, offline or online, using really smart people.

Twitter bitches

Bird against stormy Weather

Well I see purpose of Twitter in case I am celebrity and I’m offering additional communication channel to loyal fans. I would also follow several fans in order to give impression that I care. Yeah right.

Good way of using is if you are journalist or PR agency.

Imaging distributing PR announcements to large number of journalists? Or distributing flash information to general public.

As always, it depends what are your sources?

Guy Kawasaki

Basically, for 99.9 percent of people on Twitter, it is about updating friends and colleagues about how the cat rolled over,” he said. “For a tenth of a percent it is a marketing tool.”