Simple and clean view of Facebook stats
If you are tired as we are about old stories of Facebook population and distribution we dug up site http://www.checkfacebook.com/ .
It just does the thing you need. Simply & efficient.
We had today small presentation regarding mobile Internet and advertising within workshop during Web Fest ‘09.
Here it is.
Things jus t got a bit complex…
By Michael Lebowitz (http://lebowitz.net/advertising-in-2009-via-plnnrz) – Big Spaceship
Please find attached report about Internet penetration and behavior in Serbia. We will try to make this post key point for this kind of data.
created by: huge media tim and agena
Creative media services. It’s all about mixing the right blends to reach success.
Play hard / work hard.
Marketing guru’s name our type of agencies
Integrated media communication is “a planning process designed to assure that all brandcontacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”source wiki
What do you see when you access Hulu outside of USA
Less and less it is important Where do you live, but still it matters. We will try to explain why old business models, however hard they try to change, can not stand the light of new economy and elimination of old borders in media distribution.
When there is the content, exist the need.
Due to all kind of restrictions, copyright aggrements, country regulations, target markets and profit margins, we have irregular distribution of content. On world scale, some countries are more equal than others.
In this interconnected world where distribution of information is instant, and news, reports and video is available to worldwide audience, premium content like music, movies, television series is very restrained from distribution.
We come back to the need of people. We, the people, have the need to follow our favorite actors, music performers, nice shows, but unfortunatelly live in, as it seems, wrong parts of the world.
This is not limited to “soft” content like movies, TV shows, music, but expands to hardware dimension (think iPhone).
What is your target market? I would go after whole world as fast as possible. Why propose limits?
If you are in USA, television content is ready for delivery over Internet after premiere, but only in USA. (Hulu)
It is illegal to access this content in case you are coming from some other place.
In order to use computer or computerised device you do not need knowledge gained at University. People are not any more forced to learn for years. Interfaces for using devices are more simple and more automatic.
What is more important, they do not care about the cost if it is small enough. (Wired)
If the cost is the issue, person will “liberate” the content in certain way. Clearly there is a bad feeling about this. Even with certain percent of non paid informations, majority of world is ready to pay.
Piracy will not disappear, just try to diminish it with widely available content with affordable price.
People look after quality, but watchable or listenable content, not ridiculously quality material. OK, there are people who require something special, but look after majority. People just want to watch and listen, and be satisfied.
When you are really after special things you tend to pay more.
Think BitTorrent, iTunes Music Store, Amazon.
Data is shareable and reusable. Everything is digitalised.
Latest CD of local singer came to newstands with the price of 150. The 50m away you could buy the same thing for 200, with shity cover, no lyrics, burned on generic CD of questionable quality.
People bought the CD on the street corner. Why? The street corner guys are just more reliable and have bigger offer.
Free the availability of content and offer payment worldwide. You will be the winner.
History of media distribution and relevance
A good tour of the last 210 years of information with view of the next 10 years. Complete content is here.
We notice in reality extinction of newspapers, even in regions which adopt trends slower (Eastern Europe). No one will be saved by miracle. The only way is evolve. Or really extinct.
Prophecy of marketing agencies, of quality measurement of delivered ads (performance of offline campaigns) will not come in next 5 years, is nonsense. We are able to measure, quantify and qualify best performing ad campaigns event according to ad slot reserved on TV. The Net just became one big mash-up and we can utilize it do offer previously unknown methods of marketing following and performance monitoring.
We do not speak of checking ratings, reach, price of reserved ad space, and everything else which stands for monitoring which is indirect measurement.
We are becoming involved and part of business, not just indirect observer.
We speak money baby. Perception of marketing is like this: being place where fancy looking guys and gals sit in trendy coffee shop trying to look busy and intelligent. This time is almost over (they will be there still, trying to sell imagination) but further more there will be more and more people doing exactly the same thing business in mind.
Previous marketing was based on just speak without results, making distance from operations and client partnership. Now, companies need to involve new form of marketing in order to survive digital economy and landscape.
Have you ever saw why and how 50 year old people are using computers and Internet devices?
They just HAVE to use it (sometimes need). Either, cause their job is pushing them to use, or kids going overseas that require communication, or plain interest (what can I find there?).
70 year old granny want to use Skype in order to find content otherwise unreachable to her. 60 year father needs computer to communicate with daughter going overseas.
It can be compared to fax machines: no one used them but companies purchased them in order to stay “modern”. When number of fax machines became significant and unavoidable, companies could not ignore those devices any more. It is just a piece of stationery.
Kids are using Internet and forms of informations generated in a way, that Internet savvy adults (i.e. us), can not comprehend.
We can notice that Social news and targeted content is coming our and theirs way, and other forms (i.e. TV, websites…) are loosing its drive.
Population segmentation is normal, but received content is reaching all ages. The way how people communicate with content is changing from day to day.
This realistic future is showing that we can not have monolithic organization or content delivery. Data offered must be mash-able.
Are you relevant? I sure do try, with some fails to cover all aspects but really trying hard to.
In digital landscape, your identity or corporate image can be compromised with one angry person. This means that your or company relevance must be rock solid. Marketing and PR must live together and sometimes empty stories about “social responsibility” must became reality and constant part of organization culture.
There is no excuse, not to work on your public image. Digital landscape is offering just this. Rich content, open channel, audience really interested in you/company and loyal fan base.
Just be honest and deliver content and service.
This is the story of leaders and followers. Some people do not have the drive to be leaders and became followers, ’cause it is easier.
Responsibility of being leader is same as being celebrity. People do take attention on you and follow you just because they BELIEVE in You. Not being naive, people want to believe in something and you must offer something.
In order to be believable you must be honest or have something they attach to.
In landscape where, whistleblowers are wannabe celebrities, only way is to fight with honesty or great product/service.
This is why I do compare you with celebrity.
This is the time of niches. But niche is population of world with selected individuals that follows you. Even then this niche is measured by many thousands. You have the world. It’s just question what part of it.
Man carrying coal on his back
I wish crisis would end soon.
It’s just that kind of bad felling that comes along with crisis. Depression and such.
But I would love to last a bit longer.
Why?
Clients that survive will be ready to go after business, at right price and quality devoted to advertising or meaningful online presence.
In case you are a crook, time’s up, you can not deliver nothing and be payed.
Forcing rock solid and profitable business model beyond it’s life time is nice. In business books, authors call this business model – cash cow.
The real problem lies it the fact that there are more profitable business models, which fit more naturally into online media frames, but medias are ignoring it. Banners are one of them.
We see banners evolve into one banner-like ad per page, giving perception of ad, returning value for client. Too many and you are crooking customer/reader.
We sorted out 3 reasons why media publishers stick to this old business model.
Is it either ’cause:
Neither way, we live in the place where media publishing companies without real strategy, do not work on proper delivery of online ads.
At the end, we all suffer. Without bigger turnover, and proper setup of ad blocks and content which will be read or watched online, we can not expect to prosper and make serious buck. What we can expect is ad networks abandon the markets.
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