Posted: February 10th, 2010 | Author: Ivan Rečević | Filed under: HUGEmedia, root | Tags: agency, creative, linking, media, project | No Comments »
We have an intern and she is super bright, intelligent and effective. Someone to think of online PR, social media conversation and generally challenge us on multiple fields.
Her name is Jelena Vukicevic and she is coming from Media Institute from Stockholm, Sweden.
Posted: July 2nd, 2009 | Author: Ivan Rečević | Filed under: HUGEmedia | Tags: creative, media, rich media, web 2.0 | No Comments »

Creative media services. It’s all about mixing the right blends to reach success.
Play hard / work hard.
Marketing guru’s name our type of agencies
Integrated media communication is “a planning process designed to assure that all brandcontacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”source wiki
Posted: June 29th, 2009 | Author: Ivan Rečević | Filed under: Agena, HUGEmedia | Tags: media, web solutions | No Comments »

Stand out of Crowd / by Paul Likes Pics
If you come to our office or invite us to come to your premise, you can expect serious business.
In order for this not to look like an advertisement, expect us to bring nasty questions to your doors. We are interested into business that brings value to client.
We go after success and bring into our engagement full force. We are in business that brings more money to your desk and hefty lot on ours. And we will listen to your idea.
Sometimes we deliver ideas that got used by clients without any remuneration. That is not OK and we tend to speak about it. Even with lawyers.
Welcome
Posted: June 3rd, 2009 | Author: Ivan Rečević | Filed under: root | Tags: creative, media, rich media, solutions | No Comments »

What do you see when you access Hulu outside of USA
Where do you want to live today?
Less and less it is important Where do you live, but still it matters. We will try to explain why old business models, however hard they try to change, can not stand the light of new economy and elimination of old borders in media distribution.
Availability of content
When there is the content, exist the need.
Due to all kind of restrictions, copyright aggrements, country regulations, target markets and profit margins, we have irregular distribution of content. On world scale, some countries are more equal than others.
In this interconnected world where distribution of information is instant, and news, reports and video is available to worldwide audience, premium content like music, movies, television series is very restrained from distribution.
Need for speed
We come back to the need of people. We, the people, have the need to follow our favorite actors, music performers, nice shows, but unfortunatelly live in, as it seems, wrong parts of the world.
This is not limited to “soft” content like movies, TV shows, music, but expands to hardware dimension (think iPhone).
What is your target market? I would go after whole world as fast as possible. Why propose limits?
Present
If you are in USA, television content is ready for delivery over Internet after premiere, but only in USA. (Hulu)
It is illegal to access this content in case you are coming from some other place.
The future (not far from now)
In order to use computer or computerised device you do not need knowledge gained at University. People are not any more forced to learn for years. Interfaces for using devices are more simple and more automatic.
What is more important, they do not care about the cost if it is small enough. (Wired)
If the cost is the issue, person will “liberate” the content in certain way. Clearly there is a bad feeling about this. Even with certain percent of non paid informations, majority of world is ready to pay.
Piracy will not disappear, just try to diminish it with widely available content with affordable price.
What is quality?
People look after quality, but watchable or listenable content, not ridiculously quality material. OK, there are people who require something special, but look after majority. People just want to watch and listen, and be satisfied.
When you are really after special things you tend to pay more.
Delivery networks
Think BitTorrent, iTunes Music Store, Amazon.
Data is shareable and reusable. Everything is digitalised.
Latest CD of local singer came to newstands with the price of 150. The 50m away you could buy the same thing for 200, with shity cover, no lyrics, burned on generic CD of questionable quality.
People bought the CD on the street corner. Why? The street corner guys are just more reliable and have bigger offer.
Punch line
Free the availability of content and offer payment worldwide. You will be the winner.
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