We have an intern and she is super bright, intelligent and effective. Someone to think of online PR, social media conversation and generally challenge us on multiple fields.
Her name is Jelena Vukicevic and she is coming from Media Institute from Stockholm, Sweden.
We had today small presentation regarding mobile Internet and advertising within workshop during Web Fest ‘09.
Here it is.
In order to resolve situations with clients, suppliers and generally people you manage, basic thing is to be relevant & competent with balls.
There is always an option to be anal and stack full printed book of emails, invoices, project proposals, etc … before client/supplier/etc .. but you can also use different approach with loaded guns and lady Luck on your side.
Sometimes it is enough to finish the job or intention with few words and friendly melodrama.
Listen, it is just un-naturally cold with all those air-conditioners on, and we can’t stay long. Let’s cut the chase. Be a “man” and pay your dues and lets make profit.
When all the cards are at your disposal and you do honest job and especially have the keys to client server you can behave like this. Otherwise, keep your papers and attorney ready.
We are not late.
We just found the right way to do it.
One stop boutique for Integrated marketing communication.
Creative media services. It’s all about mixing the right blends to reach success.
Play hard / work hard.
Marketing guru’s name our type of agencies
Integrated media communication is “a planning process designed to assure that all brandcontacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”source wiki
Some random big car in front of office
In the last days in the neighborhood where our office is situated, we notice some really big, really expensive cars.
For these guys, you can really say, size does matter.
We remembered one potential client, from the hood, with really, really BIG idea.
The idea was so huge, that involved serious transcoding – lasting months, storage space – that can be handled only by CDN, and bandwidth comparable to Amazon or Google pipeline.
Anyway, the idea was BIG (notice was), and can produce significant money if implemented properly with carefully calculated steps with serious Project Manager and hard core coders.
The value of operational cost for first 6 months, just running the business was approximately as the value of the car he was driving.
This drove potential client away from us.
Now, I can just perceive the moment when wake up call came and potential client realized that start-up costs are expensive as his own car. Quality is expensive, which is true. Size is expensive too.
So, with the balance of size and quality you can start slowly and carefully build up your business, offline or online, using really smart people.
What do you see when you access Hulu outside of USA
Less and less it is important Where do you live, but still it matters. We will try to explain why old business models, however hard they try to change, can not stand the light of new economy and elimination of old borders in media distribution.
When there is the content, exist the need.
Due to all kind of restrictions, copyright aggrements, country regulations, target markets and profit margins, we have irregular distribution of content. On world scale, some countries are more equal than others.
In this interconnected world where distribution of information is instant, and news, reports and video is available to worldwide audience, premium content like music, movies, television series is very restrained from distribution.
We come back to the need of people. We, the people, have the need to follow our favorite actors, music performers, nice shows, but unfortunatelly live in, as it seems, wrong parts of the world.
This is not limited to “soft” content like movies, TV shows, music, but expands to hardware dimension (think iPhone).
What is your target market? I would go after whole world as fast as possible. Why propose limits?
If you are in USA, television content is ready for delivery over Internet after premiere, but only in USA. (Hulu)
It is illegal to access this content in case you are coming from some other place.
In order to use computer or computerised device you do not need knowledge gained at University. People are not any more forced to learn for years. Interfaces for using devices are more simple and more automatic.
What is more important, they do not care about the cost if it is small enough. (Wired)
If the cost is the issue, person will “liberate” the content in certain way. Clearly there is a bad feeling about this. Even with certain percent of non paid informations, majority of world is ready to pay.
Piracy will not disappear, just try to diminish it with widely available content with affordable price.
People look after quality, but watchable or listenable content, not ridiculously quality material. OK, there are people who require something special, but look after majority. People just want to watch and listen, and be satisfied.
When you are really after special things you tend to pay more.
Think BitTorrent, iTunes Music Store, Amazon.
Data is shareable and reusable. Everything is digitalised.
Latest CD of local singer came to newstands with the price of 150. The 50m away you could buy the same thing for 200, with shity cover, no lyrics, burned on generic CD of questionable quality.
People bought the CD on the street corner. Why? The street corner guys are just more reliable and have bigger offer.
Free the availability of content and offer payment worldwide. You will be the winner.
Dogs Playin Cards, A Friend In Need - Cassius Marcellus Coolidge
Would they let you play with old dogs in their own game? I bet not.
Through numerous personal encounters or meetings with people significantly older than myself, it seems that discussion about (real) money is just out of question.
Old dogs speak about costs of living, but ignore youngsters possibility to talk/discuss serious money.
Game is about high stakes, where your resources are on max and utilization is at its top. The dogs hold the cards and multiple aces. Coming to table means that you have something dogs really need.
In their world, dogs just have enough and everything is seen through money, which they hold. The rules revolve around dogs “elderly” right to manipulate and consume resources you desperately need. Calmly, you stand by the table and present the idea.
They really need your offer. Or they simply need amusement and are intrigued by idea. So, dogs are in need.
You play on the game of greed. You simply know what is necessary in means of financing, to support the idea. But, before placing the risk think of overheads and risk of some misfortune (sick days, change of team players). You have to include those. Then think about your greed vs. need of dogs. Greed wins over need, but with very elegant placement before dogs.
You just CAN NOT talk about money. Let me explain. It is God given right of elder dogs to discuss money. You can not. And that is pure fact.
If their need is strong they will swallow and you will win.
Want to be top dog? Ignore yada-yada talk. Push your direction and show personality. If you do not stand up to yourself, dogs certainly wont.
Recent Comments