We have an intern and she is super bright, intelligent and effective. Someone to think of online PR, social media conversation and generally challenge us on multiple fields.
Her name is Jelena Vukicevic and she is coming from Media Institute from Stockholm, Sweden.
Our clients are either first comers to online advertising or help-hungry Internet business entrepreneurs.
First comers are inducted slowly with much patience.
On the other hand, old Internet business are in our hand so shortly, that we have to make quick wins in order to mastery.
How does it look like, you will see on the following picture.
Wining client
Described 2.2.2009 is the key date when things change. Price per click is lowered to reasonable and effective level. Budget is not high anymore, but the money is used elsewhere.
We had today small presentation regarding mobile Internet and advertising within workshop during Web Fest ‘09.
Here it is.
Things jus t got a bit complex…
By Michael Lebowitz (http://lebowitz.net/advertising-in-2009-via-plnnrz) – Big Spaceship
In order to resolve situations with clients, suppliers and generally people you manage, basic thing is to be relevant & competent with balls.
There is always an option to be anal and stack full printed book of emails, invoices, project proposals, etc … before client/supplier/etc .. but you can also use different approach with loaded guns and lady Luck on your side.
Sometimes it is enough to finish the job or intention with few words and friendly melodrama.
Listen, it is just un-naturally cold with all those air-conditioners on, and we can’t stay long. Let’s cut the chase. Be a “man” and pay your dues and lets make profit.
When all the cards are at your disposal and you do honest job and especially have the keys to client server you can behave like this. Otherwise, keep your papers and attorney ready.
Watching bright future
One simple advice to all clients who want to go online and do “real-some-thing”.. first re-think and re-calculate your budget. Second, find an appropriate agency (freelancer/team .. ) and tell him/them what is your budget & goal for this project.
Why is this approach GOOD.
Client knows what is his budget limit – based on his business performance or future expectations/opportunities ..
Real down to business freelancer/team/agency/.. knows what make sense to do online, what works & what doesn’t, he knows time frames for deliveries, prices, trends, ROI issues, opportunities etc..
Simply it saves time and delivers the best ideas/results for the client. It creates strong, efficient and creative bond between client & agency. Client wants new market or to reinforce existent one and agency wants steady income, chance/time to do something great/new/fresh/.. with real business results. Why with “real measured results” – because client will work again with that agency and others will recognize you and your work which will produce more good work in the future for the agency.
If we go back at the beginning of our carriers we’ll remember that we’ve wanted to CREATE something GOOD, VALUABLE, NEW so others will have respect for us and everything that comes with it – new work, new clients, freedom, profit, chance to meet new interesting people, see new places, create new ideas…
Isn’t it great.
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