When to Fire Your Ad Agency?

Some old text found on web, but very fresh and insightful.

As a client, you’re paying your agency to keep pushing your brand and keeping it relevant in a shifting competitive landscape, not to simply take orders.

There are many reasons why a company would fire its advertising agency. Sometimes even agency declines certain accounts.

http://blog.attention.cc/2007/10/01/when-to-fire-your-ad-agency/